In a move that has stunned both the sporting and philanthropic world, Dutch cycling superstar Mathieu van der Poel has announced that he is putting his custom-designed Lamborghini Urus up for sale—with an eye-watering price tag of $30 million. But this isn’t just a flashy transaction; it’s a bold, heartfelt mission.
The reigning World Champion is determined to raise funds to support educational access for thousands of impoverished children across the globe who remain locked out of the school system due to poverty. The shocking price of the vehicle is less about luxury and more about legacy—Van der Poel’s personal sacrifice for a cause far greater than himself.
The Lamborghini Urus in question isn’t just any luxury SUV. It’s a one-of-a-kind model, meticulously customized to reflect Van der Poel’s personality and passion for performance. Featuring aerodynamic upgrades inspired by his cycling heritage, a personalized “MVDP” leather interior, and even embedded championship memorabilia, the car has become a symbol of his triumphs on the road and track.
But to Van der Poel, its value now lies not in its horsepower or exclusivity—but in the potential it holds to rewrite destinies.
“No Child Should Be Left Behind”
In a heartfelt video shared on his social media, Van der Poel said:
“There are children who wake up every day without hope, without access to basic education, simply because they were born into poverty. I’ve won races, worn rainbow jerseys, and lived a dream—but what does all that mean if I can’t use it to make someone else’s life better? This car is special, yes, but the future of a child is priceless.”
Proceeds from the sale will go into a new foundation Van der Poel is launching, focused on building schools, training teachers, and providing learning materials in underserved regions—particularly in parts of Africa, Southeast Asia, and South America. Sources close to the rider say the foundation already has plans for partnerships with international education NGOs and development agencies.
Reactions from the cycling community have been pouring in. Tadej Pogačar called it “the most inspiring off-bike move I’ve seen from any cyclist,” while Marianne Vos stated, “It’s not just a gesture, it’s a movement.”
So far, no official offers have been made public, but a number of ultra-wealthy collectors and philanthropists are rumored to be interested. If Van der Poel succeeds in securing the $30 million, this will become one of the most expensive vehicle sales ever—not for what the car can do on the road, but for what it can do for humanity.
In the end, this isn’t just about luxury or charity—it’s about a champion using his platform for profound change. Mathieu van der Poel has once again shown that greatness isn’t only measured in finish lines, but in lives transformed.
