Continental Tyres is proud to announce a new partnership with one of cycling’s most electrifying talents — Tadej Pogačar. The two-time Tour de France winner and reigning monument champion is now officially riding with Continental, marking the beginning of a collaboration built on shared values of precision, endurance, and relentless pursuit of excellence.
At just 25, Pogačar has already etched his name into cycling history. His attacking style, tactical brilliance, and cool composure under pressure have made him not only a fan favorite but a force to be reckoned with in the peloton. Whether it’s scaling brutal gradients or launching race-winning moves in the final kilometers, Tadej’s edge comes from both his mindset — and the equipment he trusts.
“Cycling is all about trust — in your legs, your team, and your gear,” says Pogačar. “Continental has been part of my journey for years, delivering performance I can rely on when every second matters. Making this partnership official is a natural next step, and I’m excited for what’s ahead.”
Continental Tyres, a trusted name in both automotive and cycling innovation, is no stranger to the top of the podium. As the official tyre partner of the Tour de France, the brand’s technology powers some of the world’s most elite riders and teams. With a relentless commitment to safety, grip, and low rolling resistance, Continental is built for riders who demand the most — and deliver even more.
The partnership with Pogačar isn’t just symbolic; it’s a reflection of Continental’s commitment to athletes who redefine limits. Whether it’s the Tour de France, Paris-Roubaix, or Il Lombardia, Tadej’s performances are legendary — and now, he does it all on Continental.
“At Continental, we don’t just make tyres — we build confidence, speed, and performance from the ground up,” said a spokesperson for Continental. “Tadej represents everything we stand for. We’re thrilled to have him on board.”
From the Alps to the cobbles, from solo breakaways to sprint finishes, Tadej Pogačar x Continental is more than a partnership. It’s a statement: of ambition, excellence, and the will to keep pushing forward — no matter the terrain.
The road ahead is unpredictable. That’s exactly how we like it
